Peek at On-Page SEO Optimization

Too many times SEO is referred to as “voodoo” or used in phrases like “just work your magic”. Well, the truth is, professional on-page SEO optimization is simply following website traditions, search engine guidelines and what just makes plain old sense.

seo,google seo

Optimization:

  • Examine Site Navigation&architecture;
  • Examine URL paths&structure
  • Rewriting Dynamic URL’s

“Use HTTP redirects appropriately (301, 302) instead of JavaScript or Meta Refreshes.”

  • Canonicalization of URL’s
  • Page file Names / Image File Names
  • Robots.txt File
  • Create/Optimize HTML Sitemap – http://sitemaps.org/
  • Create/Optimize XML Sitemap that references the robots.txt file
  • Create /Optimize Urllist.txt&.ror files
  • Check for Broken Links&HTML/CSS Validation Check

“Embrace an HTML Standard.”

  • Submit Site & Sitemap to Google Webmaster Tools
  • 404 Header Check & Optimization

    • SEO Optimization:

    • Keyword Research, Assignment & Prioritizing
    • Meta Data – Title Tags, Description, Keywords, Robots, Others

    “Make sure you use descriptive text in your HTML title tag, header tags and URL anchor text.”

    • CSS Optimization
    • Prioritize Headings – H1/H2/H3
    • Keyword Prominence & Placement – 1st & Last
    • Image Alt Attributes & Optimization
    • Updated Contact Information
    • Internal Linking, No-following & PR Sculpting
    • Similar Content & Keyword Cannibalization Check

    (Just to Name a Few…)