Relationship Between Back Links And Your Search Engine Rankings

There is no point in creating a website unless you have thought about how you are going to get visitors. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. The objectives for you and your web pages is precisely the same as the search engines.Make your users experience your number one priority so they return to your web pages time and time again.

So what is it you need to do?. There are two key ways you can do this. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Back links fall into a range of values that are derived from origin and anchor text.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.