What Your Visitors Really Want
SEO Copy Articles are a great way to build links, traffic, web profile and to give your audience what they really want namely high quality content.
They work both on and off site contributing weight and authority to your web presence. Strong content will attract inbound links (link baiting), more so now than ever, as Social Media users seek to build their reputations by sharing innovative and interesting web content with their fans and followers.
In their efforts to be regarded as 'thought leaders' many SMM and Internet related marketers work extremely hard to source informed, well written pieces that show a fresh or innovative point of view. Take advantage of this hunger for original content by offering it. The high quality of your work will be rewarded over time.
Digg, StumbleUpon and Reddit all act as potential sources of huge amounts of new visitors through articles that build enough popularity for them to hit their front pages. By building a range of strong articles on your site you will increase your readership and the chances of winning more article endorsements, Diggs etc. You can become a leader in your field, with a catalogue of high quality and highly useful work. It only takes a recommendation from a maven in your industry or field for you and your articles to start enjoying the acclaim and referrals that can lead to serious amounts of traffic. Specialise and aim high, seek to be a leader in your speciality too over time.
Another way of building your reputation is by submitting guest posts to popular sites, an industry leading blog for example. Be sure to offer them your very best work. After all if your article is going to be exhibited on a high traffic site you’ll want it to be as impressive as possible. Ask to include a link to your own site.
If you’ve got it flaunt it. If you haven’t got it, hire it in and then flaunt it. Use the services of a professional copywriter to crystallise your ideas or to help out by putting your words into an SEO article format to win you links, followers and ultimately new business.
So what’s the deal with SEO Copywriting?
SEO copywriting is a big deal, make no mistake about it. There’s an increasingly compelling argument from the A-list social media marketers and Search Engine Optimisation specialists that SEO copywriting is in fact the biggest deal. The deal maker and the deal breaker. Seems strange doesn’t it that something so quaint, so 'old fashioned' as good writing can prove so influential on something as cutting edge as the Internet? That the bits and bytes of modern life, the technological determination, that we must all comply with are in fact held hostage to the written word.
For SEO copywriting, read good writing strong, organised, intelligent and informed writing. There’s no magical SEO wand that can be waved to turn copy into spider friendly, reader friendly copy (despite what some SEO 'experts' might try and tell you). What reads as interesting and informative writing to a human visitor will be equally appreciated by a search engine bot. The rewards are many. Great copy builds authority, followings, credibility, generates kudos and inspires inbound links. High search engine positioning is an inevitable consequence of quality and relevance, positioning that is re-enforced in a virtuous circle built on strong content.
There simply is no substitute for good quality writing. Interesting writing can’t be faked, and this is something that the search engines are increasingly cottoning on to, with more semantic style indexing and algorithms that seek to determine themes, expertise and peer validation.
Forget keyword densities that render articles clunky, clunky and crass leave that back in the 90’s. Forget other black hat techniques that try to trick the spiders. Don’t blank out text, or use lists of keywords in the same colour as your background. Google will only punish you with de-indexing. That’s as inevitable as it is avoidable.
Concentrate your energy and efforts on getting it right first time. Your internet investment deserves great copy. If you lack the resources, confidence or the know how to write killer copy in-house, then consider investing in a professional SEO copywriter for effective and long-term rewards.
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