How to Write a Killer Slogan

Freelance Writers

Some freelance writers specialize in slogan writing, but really any freelance writer can manage this task.

You’ll want to look for writers who have experience writing sales letters and promotional copy, as they are more likely to produce the results that you are looking for.

While the experience level may not be the same as a top-level agency, the bill and the more personalized service that you will receive may be more of what you are looking for if you run a smaller business.

If you are looking for a slogan writer, simply post an ad on CraigsList in your area and watch the responses come flooding in.

In-House

This depends. Often sales managers and staff work so closely with the product that they have a hard time looking at it with a fresh eye.

There are also interpersonal factors to consider; if you love the job your sales manager is doing but hate their slogan, you may find yourself in a difficult position.

If you have a marketing writer on staff, they will usually be able to produce good slogans for you. A sales person or manager has a very specific skill set that generally doesn’t extend to creative.

Interactive Examples

Some companies change their slogans very often while others keep their slogans for years. Just how memorable are slogans in general and do they really accomplish what they’re set to do?

Here are 20 examples of well known companies and their slogans. We have purposedly hidden the companies behind these slogans so that you can see if you can figure out which company is connected to which slogan.

To reveal the company behind each slogan, simply roll over the images below: