How to Write a Killer Slogan

Famous Slogans

Here are some of the most famous slogans ever created:

• Where do you want to go today? – Microsoft
• Where’s the beef? - Wendy’s
• Between love and madness lies Obsession. – Calvin Klein’s “Obsession”
• Plop, plop; fizz, fizz; oh, what a relief it is. – Alka Seltzer
• There are some things money can’t buy. For everything else there’s Mastercard. – Mastercard
• Sharp Minds, Sharp Products. – Sharp
• Do you… Yahoo!? – Yahoo!
• Wikipedia, the Free Encyclopedia. – Wikipedia
• Because you’re worth it. – L’Oreal
• Be all that you can be. – United States Army
• M&Ms melt in your mouth, not in your hand. – M&M candies
• Let’s Make Things Better. - Philips
• We make money the old-fashioned way….We earn it. – Smith Barney
• Everything is easier on a Mac. – Apple Computer
• Don’t leave home without it. – American Express
• The king of beers. – Budweiser
• Welcome to the World Wide Wow – AOL. (play on World Wide Web)
• Live in your world, play in ours. - Sony Playstation and Playstation 2 gaming consoles
• When it absolutely, positively has to be there overnight. – Federal Express
• Push Button Publishing. – Blogger.com
• The best a man can get. -  Gillette
• We’re number two; we try harder. - Avis Rental Cars
• Nothin’ says lovin’ like something from the oven. – Pillsbury
• Come alive! You’re in the Pepsi generation. – Pepsi Cola
• No battery is stronger longer. – Duracell Batteries
• Intel inside. – Intel

Summary

A slogan is as necessary to a brand, even an online-only one, as a logo is. If you have one, you should have the other, if only to differentiate yourself from the rest of the crowd that has a logo with no slogan.

Even if you are going to hire someone else to produce it, you should brainstorm a list of options just to make sure that they understand what you believe your own brand message to be.

Keep it simple, try to make it funny, and make sure you aren’t making an inflated claim about your product.