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At WWDC23, Apple announced the rollout of Safari profiles for iOS 17, iPadOS 17, and macOS Sonoma. Safari profiles let you create separate browser identities tailored to specific needs. So, whether you’re a power user, a privacy-conscious individual, or someone who loves being organized, Apple’s new feature has you covered. If you are excited to use this feature, just follow the steps outlined in this article!

Importance of creating profiles in Safari

Creating profiles in Safari can be an extremely beneficial step for both personal and professional use.

  • It enables users to curate personal user profiles so that they can personalize their browsing experience by setting up preferences they like, such as blocking or clearing cookies, preventing pop-ups, and enabling/disabling JavaScript.
  • This feature can turn out to be extremely beneficial for businesses that want to control access to certain sites or have employees use specific settings when browsing.
  • If multiple people are operating a device or surfing the internet from the same Apple ID, they can ensure individual privacy according to their preferences.
  • All in all, Safari Profiles streamline productivity and help to declutter the browsing environment. These profiles are easily switchable without compromising data of any kind.

So, regardless of the use case, users can enhance their productivity and make the most of this feature when surfing the internet without being wary of privacy.

How to create Safari profiles on iPhone and iPad

  1. Launch the Settings app.
  2. Scroll down and select the Safari app.
  3. Tap New Profile categorized under Profiles.
  4. Allocate Favorites per your preferences.
  5. Designate a name, icon, theme color, and other settings for startup page for the new tab → Select Done.

    Tap Safari, hit New Profile, create a new profile in settings

Now, you can access the created profile from the PROFILES section.

Additionally, click Extensions to choose the extensions you would like to use with the profile you’re creating. 

Select your profile, select extensions in settings

Switch profiles in Safari on iPhone and iPad

  1. Launch Safari on your iPhone.
  2. Select the Tabs icon → Hit the hamburger menu to proceed.

    Tap tabs, the three-layer icon in safari

  3. Tap the Profile icon → Choose the profile you wish to use.

    Tap profile, select your profile in safari

How to delete Safari profiles on iPhone and iPad

  1. Go to the Settings app → Scroll down and choose Safari.
  2. Select the profile you wish to delete.
  3. Tap the Delete Profile option → Hit Delete once again to confirm.

    Select your profile, delete profile, delete in settings

How to create Safari profiles on Mac

  1. Launch Safari on your Mac.
  2. Click Safari from the menu bar → Select Settings.

    Click safari from menu bar, settings

  3. Choose the Profiles option → Click New Profile.

    Click the profile icon, new profile

  4. Choose a name, symbol, and color for your profile.

    Enter your details and click create profile

  5. Further, you can either “Create new bookmarks folder” or “Use existing folders.”

    Decide a favorite folder and click create profile

  6. Once your profile is set as per your preference, click Create Profile.

There are a few additional settings you can adjust to complete setting up your profile.

  • You can decide where you want your New windows or New taps to open.

    Select the start page or tabs in settings

  • You may click Extensions to choose the extensions you would like to use with the profile you’re creating.

    Select the extensions in safari settings

Your Safari Profile is now set up.

Switch profiles in Safari on Mac

  1. As you launch Safari on Mac, you’ll be prompted with the normal interface.
  2. To switch user profiles, right-click Safari from the dock.
  3. Select the profile of your preference.

    Double click safari, select your profile

  4. The chosen profile will be launched on Safari.
  5. Moreover, if you operate with multiple profiles, you can use the color codes to distinguish each profile.

    Notice the color code in profiles

How to delete profiles in Safari on Mac

  1. Go to Safari Settings → Access the Profile menu.
  2. Select the user profile you seek to remove.

    Select your profile, tap the - icon

  3. Click the (-) icon → Press Delete Profile when prompted.

    Click Delete profile in Safari settings


Can I customize the profile name and settings in Safari on my iPad?

Yes, Safari on iPad provides the ability to create multiple profiles or customize profile names and settings individually.

Can I sync bookmarks and settings across profiles in Safari?

No, profiles in Safari operate independently, and bookmarks and settings are not synced across different profiles. Each profile functions as a separate browsing environment. 

Can I use different extensions for my different Safari profiles?

Yes, you can choose the extensions you wish to save for your profile. However, this will only work for the existing extensions in your Safari.

Will my profile sync across my Apple devices?

Yes, if you are using the same Apple ID across multiple devices, then every user profile will be synced thoroughly.

Happy browsing!

Whether you want to separate your work and personal browsing, share your device with family members, or maintain different sets of bookmarks for different interests, Safari profiles have got you covered. So go ahead, explore the possibilities, and make the most out of your browsing experience.