Having the blue checkmark next to your name on TikTok has become a status symbol and a goal many users strive for. The verification badge increases your exposure, authority, and general street cred on the platform.
Are you curious to learn how to get verified on TikTok? Then read on for some tips to boost your chances...
How to Get Verified on TikTok
The criteria for getting verified on any social media platform is often hard to meet in general, but it’s more difficult on TikTok.
Creators on TikTok can’t apply for verification, as is the case on other popular social media platforms. The choice of who gets verified rests entirely with the TikTok Admins.
The Criteria for Getting Verified on TikTok
Knowing the criteria that the TikTok Creator Launch Team uses to determine accounts qualified for verification can give you a leg up in the TikTok verification process.
According to Rachel Pederson, a self-styled "Social Media Strategist and TikTok Expert", the TikTok verification criteria are:
1. Daily Increase of Followers
Accounts with a consistent follower growth rate of around 500–2,000 new followers daily are likely to be considered for verification.
2. Growing Watch Time
A consistent increase in the number of views and watch time could expedite the TikTok verification process.
3. Creating Viral Videos
Accounts consistently putting out viral videos are also likely to be considered for verification.
4. PR and Media Coverage
The TikTok Creator Launch Team also favors accounts of users who have been featured in major media platforms such as TV shows, magazines, and so on.
5. Accounts With Verification on Other Social Media Platforms
The TikTok Creator Launch Team also considers users with already-verified accounts on other major social media platforms for verification.
While celebrities and cocial media influencers can easily best the above-mentioned criteria, other not-so-popular creators will find the above criteria hard to meet, which brings us to the question many TikTok users ask:
Can You Buy TikTok Verification?
No. Eligible accounts are endowed with the TikTok verification badge free of charge. Third-party platforms that claim to sell TikTok verification are scams.
Trying to buy TikTok verification from third-party sites and apps is a violation of the TikTok community guidelines, and may result in your account getting banned.
These third-party platform operators can also get access to your data or spam your family and friends, pretending to be you. So don't fall for them under any circumstances.
How to Increase Your Chances of Getting Verified on TikTok
1. Create High-Quality, Engaging Content
Creating high-quality, engaging content increases the chances of your videos going viral. While you can’t dictate which of your videos go viral, you can work to ensure that all, or at least most, of your videos are viral-worthy.
Filming with high-quality gear, incorporating trendy music, and paying attention to details are some tips to creating high-quality, engaging videos.
Pro Tip: Your videos should always be vertical. Vertical videos are easier to watch on TikTok.
2. Post Consistently
Posting a few high-quality videos at irregular intervals won’t cut it on TikTok. To maximize your growth potential on the platform, you’ll need to have a consistent posting schedule. You can use TikTok schedulers to post at specific times.
Having a consistent video-posting schedule keeps your followers engaged on your profile and it increases your chances of going viral.
3. Work to Get Media Coverage
Get involved in noteworthy projects online or in your community that might gain media coverage. If you have any connections in the media, you can also reach out for help. Getting media coverage is an important criterion for verification.
4. Engage and Collaborate With Other Users
Engagement on TikTok is a two-way street. It’s great to have users engaging on your profile but it is equally important to engage and collaborate with other users.
You can collaborate with other TikTok creators by participating in Duets, liking, and commenting on their videos.
Besides the obvious fact that it increases your reach, collaborating with other creators shows the algorithm that you’re active on the platform, which can increase your chances of getting verified on TikTok.
5. Get Verified on Other Social Media Platforms
You can apply for verification on Instagram or any other popular social media platform, if you’re successful, you can link your verified social media handle to your TikTok Profile.
Linking your already-verified account on another social media platform to your TikTok profile increases your odds of being verified.
6. Participate in Trends and Challenges
Another way to increase your chances of getting verified on TikTok is by hopping on trends and challenges.
Participating in trends shows that you’re active on the platform and also increases the chances of your video going viral.
7. Use Trending Hashtags
Trending hashtags increase the chances of your video getting featured on TikTok’s homepage, which in turn boosts your engagement rate.
8. Gain a Large Following
There is no official word on the number of followers needed to get verified on TikTok. However, a quick scan through some of the verified profiles on TikTok reveals that a large following increases your odds of getting the TikTok verification mark.
9. Follow the Rules
If you’re looking to get verified, it is a smart idea to follow the TikTok community guidelines. Having your account flagged for violating the rules will considerably diminish your chances of getting your account verified.
10. Be Entertaining
Entertaining videos get the lion's share of engagement. A good camera, background, and tripod can be useless if your videos are not entertaining. Be lively and engage with the music and your surroundings in creative ways.
Brainstorm creative ways to create more entertaining videos, you can also take a look at the Featured page to find inspiration.
Is a Verified TikTok Account Worth Having?
As you’ve seen from the above, getting your TikTok account verified can be quite a hassle... unless you’re a celebrity or social media influencer.
For the average TikTok user, there’s not much point in getting the TikTok verification badge. Especially when you consider the efforts required to get it.
However, if you suffer from copycat accounts or wish to grow your brand on social media, putting in the required effort to get your account verified on TikTok is justifiable, regardless of how difficult it may be.